SEO (Search Engine Optimisation)

Can you explain what SEO is, how it works and benefits it offers?
SEO, or search engine optimization, is all about improving your website so it ranks higher on search engines. This includes refining your content, fixing your site’s structure, and getting quality backlinks from other websites. When done right, SEO helps boost your traffic and visibility, strengthens your brand presence, and ultimately brings in more leads and sales.

How long does it take to see SEO results, and how do you measure the success of an SEO campaign?
SEO results don’t happen overnight — it usually takes a few months before you start seeing noticeable improvements. To measure how well your SEO campaign is working, you can track things like website traffic, search rankings, leads, sales, and overall conversion rates.

Can you explain what is on-page and off-page SEO is and how crucial it is?
On-page SEO focuses on improving individual pages on your website to help them rank higher and attract more relevant visitors. This involves optimizing your content, structure, and using the right keywords in titles, headings, and meta tags.
Off-page SEO is all about strengthening your site’s authority through backlinks—links from other websites pointing to yours. This often includes link-building efforts to earn high-quality external links.